What We’re About
Guidance for evidence-based optimization
Blueprint Coaching was created at the start of 2026 with the goal of using an up-to-date evidence backed approach to build optimized training and nutrition programs, tailored specifically to the individual. Most fitness plans are built on guesswork and trends. Blueprint Athletic Coaching was created to bridge the gap between elite sports science and everyday athletes. The mission is to replace common fitness advice with a systematic, data-driven approach to human performance. We work with clients of all ages and abilities, focusing on how to maximize results in the most efficient and enjoyable way possible.
The Lab’s athletic performance coaches are multiple certified, experienced, and personable professionals who all share a common ambition to help others achieve their peak athletic potential. They provide high quality individualized care, in a format that fits your schedule and style. Through the proprietary diagnostic process, The Lab matches you with a specialist whose expertise aligns specifically with your biology and goals. By creating an online community, there are no constraints to location, helping find you a perfect match to assist you on your performance journey.
Blueprint Athletic Coaching’s ultimate goal is to build an expansive community of trainers who each bring in a unique perspective and style of effective evidence-based performance coaching. This gives clients a larger pool of trainers available to match their specific needs. Individuality is the most important factor when crafting a program for clients, and The Lab wants to have the perfect coach ready to build you exactly what you need.
As the founder of Blueprint Athletic Coaching and a performance athlete myself, my goal was to build a platform where data leads the way and professional standards are non-negotiable. This collection of experts are carving a new standard of performance coaching and impacting the lives of clients every single day. Welcome to the world of evidence-based optimization.
Eric Wesolowski, Founder of Blueprint Athletic Coaching and Director of Performance
The Impacts
Longevity
With the growing cardiovascular disease pandemic, exercise and nutrition are more critical than ever regarding health, longevity, and combatting chronic illnesses. Explore all the different ways you can improve your health and its’ positive benefit on quality of life.
Sports performance
Our trusted coaches are obligated to follow the science behind the newest trends, supplements, and training techniques to improve performance. Get an edge on the competition and experience the vastness of sports science and how it can help you maximize your training.
Stay on track
Partnering with a trainer drastically increases your chances to stay on track with whatever athletic endeavor you are pursuing. The ability to communicate with your coach whenever helps retain accountability and motivation to push you through.
Performance Tiers and Pricing
Blueprint Basic
$149 / month
Features:
Foundational science for self-starters
Science-Backed Training Plan
Text/messaging with coach
Standard Progress Tracking
The Performance Standard
$299 / month
Features:
The complete athletic diagnostic
Fully Bespoke Monthly Plan
Bi-weekly Video Check-ins
Monthly Performance Audit
Elite High Performance
$549 / month
Features:
Daily elite-tier sports science
24/7 Priority Specialist Access
Weekly 1-on-1 Video Strategy
Unlimited Plan Adjustments
At The Lab, we prioritize physiological results over temporary trends. Science shows that meaningful, sustainable adaptations in human performance—whether improving your aerobic threshold, altering body composition, or re-wiring cognitive habits—require a consistent stimulus over time.
We require an initial *3-month commitment for three scientific reasons:
The Baseline & Calibration Phase (Month 1): The first 30 days are dedicated to testing your response to the Athletic Blueprint. We monitor how your body handles the specific training load and nutritional variables to refine your protocol.
The Adaptation Phase (Month 2): This is where biological change begins. Your body starts to optimize its energy systems, neural pathways strengthen, and we see the first quantifiable shifts in your performance metrics.
The Consolidation Phase (Month 3): We solidify your progress to ensure it becomes your 'new normal.' This phase prevents the 'rebound effect' common in shorter programs and ensures you have the autonomy to maintain your results long-term.
We aren't interested in quick fixes that fade; we are interested in engineered excellence that lasts.
*After the initial 3 month period, membership continues to be charged on a monthly basis with no further commitment. At this time, you are free to cancel if you wish, and there is no cancellation fee involved in doing so.