Performance Tiers and Pricing

Blueprint Basic

$249 $199 / month

Features:

Foundational science for self-starters

Science-Backed Training Plan

Text/messaging with coach

Standard Progress Tracking

The Performance Standard

$359 $299 / month

Features:

The complete athletic diagnostic

Fully Bespoke Monthly Plan

Weekly 1-on-1 video check-in’s

Monthly Performance Audit

Elite High Performance

$499 $429 / month

Features:

Daily elite-tier sports science

24/7 Priority Specialist Access

Unlimited 1-on-1 video strategy

Unlimited Plan Adjustments


At The Lab, we prioritize physiological results over temporary trends. Science shows that meaningful, sustainable adaptations in human performance—whether improving your aerobic threshold, altering body composition, or re-wiring cognitive habits—require a consistent stimulus over time.

We require an initial *3-month commitment for three scientific reasons:

  1. The Baseline & Calibration Phase (Month 1): The first 30 days are dedicated to testing your response to the Athletic Blueprint. We monitor how your body handles the specific training load and nutritional variables to refine your protocol.

  2. The Adaptation Phase (Month 2): This is where biological change begins. Your body starts to optimize its energy systems, neural pathways strengthen, and we see the first quantifiable shifts in your performance metrics.

  3. The Consolidation Phase (Month 3): We solidify your progress to ensure it becomes your 'new normal.' This phase prevents the 'rebound effect' common in shorter programs and ensures you have the autonomy to maintain your results long-term.

We aren't interested in quick fixes that fade; we are interested in engineered excellence that lasts.

*After the initial 3 month period, membership continues to be charged on a monthly basis with no further commitment. At this time, you are free to cancel if you wish, and there is no cancellation fee involved in doing so.